START HERE — SnowOps client-facing assets¶
For: the sales team, Nidhi (review + compliance sign-off) and Sagar. Status: everything here is built and QA'd, but not yet approved. Nothing in this folder should reach a client until Nidhi signs off the claims (and, for contracts, counsel has reviewed).
What's in this folder¶
Folders follow the client journey, in order:
| Folder | What's in it |
|---|---|
| 1 — Brand kit | The logo, the brand system, and the two master templates every future asset is built from |
| 2 — Land | The capabilities deck and the solution one-pagers — what a prospect sees before the audit |
| 3 — Audit | The sanitized sample audit — the "here's exactly what you'll get" proof |
| 4 — Close | Proposals, the compliance coverage matrix, pricing structure, case study template, and the contract pack |
| 5 — Deliver | The kickoff deck for a new client's first meeting, and the handover guides we give them per milestone |
Everything is editable. Decks are PowerPoint (.pptx — right-click → Open with → Google Slides), documents are Word (.docx — Open with → Google Docs). Both also import into Canva. The one-pagers and sample audit additionally have finished PDF versions for sending to a prospect once approved.
Fill-in fields: proposals and the kickoff deck contain placeholders like {{CLIENT}} and ⟨DEADLINE⟩ — make a copy per client and fill them in. Never send the template itself.
⚠️ Read this before editing anything¶
The repo is the source of truth, not this folder. Every asset here is generated from source files in the snowops-sales repo. These are copies for reviewing.
That means: edits made here will be silently lost the next time an asset is rebuilt. So:
- ✅ Comment on anything — that's the whole point of this folder, and comments are what Sagar works from.
- ✅ Suggest wording changes in comments.
- ✅ Copy a template, rename it for a client, and fill in the placeholders — copies are yours.
- ❌ Don't rely on direct edits to the originals sticking. If you change something here, tell Sagar so the change goes into the repo source too.
Three gates before anything reaches a client¶
- Nidhi signs off every compliance or capability claim. That covers the deck, all one-pagers, the sample audit, the coverage matrix, and the proposals.
- Counsel reviews the contract pack (folder 4). The NDA / MSA / SOW / DPA are skeletons to negotiate from — never send unreviewed.
- Sagar finalizes all prices. The pricing sheet's figures are illustrative brackets like
$[25–45k]— they are placeholders, not quotes. Never quote a number from these documents.
Nidhi — what we need from you¶
Every asset here makes compliance or capability claims. Three specific things need your call, all found while building these:
1. The sample audit's numbers don't add up¶
The source copy says the sample environment has "2 critical, 6 high, 3 medium" findings. But its own list of findings adds up to 2 critical, 7 high, 2 medium. (The total, 11, is right — the split isn't.)
The PDF and Word versions in this folder use the corrected split. The original source still has the wrong numbers and is being fixed separately. Please confirm 2 / 7 / 2 is right before this goes to any prospect.
2. "23 passing test suites" — we can't prove it, so it's not on the deck¶
Our positioning doc claims "23 passing test suites." We couldn't verify the number, so the deck says "tested before shipped — Terratest, Conftest, Kyverno" with no number. That claim is true and checkable. Decide whether to fix the source claim or drop it.
3. Advanced's (roadmap) tags are untouched — on purpose¶
The Advanced one-pager tags most of its capabilities (roadmap), exactly as the approved copy has them. Several of those are now code-complete in the repo. Removing a (roadmap) tag upgrades a claim, and that's your call, not a build step. Please review which — if any — have earned the tag's removal. When in doubt it stays; under-claiming is survivable, over-claiming isn't.
Also worth your eye¶
- The deck's coverage slide shows qualitative bands — "high", "partial", "strong" — not percentages, because our coverage matrix has no computed percentages yet. Inventing one is the exact over-claim that would sink us.
- The new proposals and coverage matrix (folder 4) repeat the same coverage claims — one review covers them all, but they're on the list too.
- No final prices appear anywhere. Structure only; Sagar owns the numbers.
- The logo is pending IP clearance (reverse-image + trademark search) before any public launch. Fine to use in these private reviews.
- Language rule, applied throughout: "audit-ready", "audit-defensible", "compliant by construction" — never "certified", never "guaranteed".
Still to be built¶
Website/landing page, LinkedIn kit, email signature, discovery-call agenda, reference-architecture diagrams, onboarding/access guide, and the retain-stage assets (QBR report theme, upsell one-pager, offboarding pack, trust center). The full plan and state tracker live in the snowops-sales repo at 02-brand-and-presentation/.